Display Advertising

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Display advertising helps you get your brand in front of audiences that really need to see you—even if they don’t exactly know they are looking for you. Also known as banner advertising, display advertising blends graphics, videos, animations, logos, texts, and everything that looks visually appealing to drive interactions. They are used to target users and define audiences with specific traits that align with your business’s goals to boost your ad’s effect.

Display ads are common and frequently seen on top of the web pages (a traditional banner ad), larger text billboards, websites, and even videos. They also prove to be effective in converting and increasing leads to your website when done properly.

Whether you are looking to increase your brand awareness, drive quality leads, or boost conversions, at Div Impressions, we can make all that happen and more. As experts in developing unique, creative, and compelling display advertising campaigns, we help you achieve all your business objectives.

We work with you to help you realize your business needs, develop insights around your customer’s needs, and implement high performing campaigns with the right blend of data and creativity.

Our Display Advertising Services

Display advertising can be used in multiple ways, but placement is everything. To make sure your business is making the right choice and using the best form of display ads, it’s essential to understand the difference between each type.

Retargeting

Retargeting or remarketing refers to displaying ads to people who have already visited your website or product pages. Retargeting helps re-engage people who have previously shown interest in your brand.

Interest Targeting

One of the most effective ways to use display ads, interest targeting, aka in-market and affinity ads, helps you reach audiences who haven’t previously engaged with your brand but are on the market on related-interests. Interest targeting helps your business offer a modest user experience by displaying your ads to people who will like you.

Contextual Targeting

Targeting based on keywords or topics you have found out to match your ads to relevant sites on the Google Display Network, contextual display ads help get your display ads on apps, websites, and web pages that are part of the network.

Topic Targeting

Topic targeting gets your display ads to audiences that are already on the web searching on topics related to your ad. Topic targeting puts your ads on the Google Display Network and shows it to customers on websites, apps, and video networks they are already viewing.

Website Placement

Website placement allows you to choose specific platforms on the Google Display Network—it can be on a website, a mobile app, an individual ad unit, or even within a video. Website placement gives you complete control over where your ads are shown based on your target keywords.

Brand Awareness Campaigns

Businesses looking to promote their brand can engage with a wide audience through custom brand awareness campaigns. It helps put your brand message across various platforms across the web, so you never miss a chance to drive leads and conversions.

Our Display Advertising Approach

With the right strategy and management, display advertising will act as an extremely powerful tool by putting your business in front of the right audience who are interested in your products or services.

At Div Impressions, we focus on what motivates your potential customer to take the desired action to make sure your display ads are always relevant. Through careful analysis, strategic thinking, design, and research, we can have your first visitors and buyers ready within hours of your approval.

We wish to be an extension of your team. This means we work on your behalf and give you complete control over when and how you require our display advertising services. Through frequent display advertising reports, we prove to you that the traffic we bring is helping your business generate more sales.

Advanced Targeting

We help you maximize your return on investment through a powerful combination of contextual and website targeting available with Display banner advertising campaigns and placement.

Greater Reach

Tapping into the power of visually appealing and eye-catching graphical adverts and placing the ads on relevant third-party websites across the web, we help your brand engage with a wide array of audiences. Even audiences who don’t click will see your ads, resulting in increased brand awareness at zero cost.

Brand Engagement

Display advertising efficiently boosts customer engagement on the search engines as your target audiences are much more likely to click a search ad if they have already been exposed to display banner ads.