Local SEO

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As the name suggests, local SEO, or SEO on a smaller scale, is geared towards a smaller subdivision of geographical customers. However, that doesn’t make it any less important or less time-intensive than the typical SEO campaign.

Local SEO refers to optimizing your existing online presence by putting your business on Google apps and increasing your brand reach through relevant web directory listings. With a majority of commerce migrating to the web, your business’s digital footprint becomes more vital than its physical storefront.

At Div Impressions, we help you boost your business’s online visibility leveraging our Local SEO expertise, so your locations, products, services, and differentiators always show up in search queries and get you leads.

Entirely customizable, our local SEO services can be tailored to fit your unique business needs. Our expert local SEO consultants and strategists curate campaigns to help your make the most out of your business’s short- and long-term opportunities by pushing your digital presence forward every day.

Our Local SEO Services

Much like SEO, local SEO is much about communicating your website or web pages’ local relevance to Google. Meaning, we utilize a wide array of tools and techniques to build your business’s local presence and show Google that yours is a relevant and legit business that serves locals when they require your products and services.

Website Optimization

We optimize your website to make it locally relevant by updating your local profile—including your address and references to local services and the areas you serve.

Google My Business

This absolutely free-to-use tool from Google is a crucial element of building your local presence online. It enables you to manage your listing on Google Maps, Knowledge Panel, etc. By optimizing your Google My Business profile, we help you build your brand credibility and visibility in areas of your choice.

Local Citations

The more Google sees your business name and address written steadily across reputable publications online, the more it will trust your location and legitimacy in your specific industry.

Local Link Building

Just like how you want people to talk about your business offline, it is crucial that they talk about it online too. We help you identify the opportunities to get other local businesses and make authorities talk about your business.

Local Digital PR

Local media and publications play an integral part in your local SEO strategy. We find the right stories about your business and promote them across the local press to help you get the coverage you require.

Reviews & Testimonials

Quality and relevant reviews on your local listing help improve your potential customers’ confidence in your business. We help you gather reviews from your existing customers and report it all on the search engine.

Our Local SEO Approach

Whether you are a physical establishment trying to attract more visitors into your store or a local business that serves customers in a specific area, Local SEO is vital to your business.

At Div Impressions, we take a specialized approach to local SEO. Leveraging our extensive experience in helping local businesses grow their brand and attract more customers, we help your raise your profile regardless of where you are based.

Our process is agile enough to adapt to the evolving Google algorithms and customer expectations. This means we are constantly developing optimized strategies for your business as it undergoes transitions, interruptions, and expansions. To put it short, we help you with local SEO tips, tools, reporting, and solutions that will boost your local organic search results.

Local SEO Audit

At Div Impressions, we gather all the required information before diving into a project. We start by running a full local SEO analysis on your online presence—your website, Google My Business listing, local directory listings, and social media profiles. Then, looking at your existing keywords, we add a few more relevant ones and optimize them to drive in local searches.

Local Optimization

Local SEO goes beyond keywords. We audit your website to see if any technical tweaks are required. At this phase, we try to build a solid foundation to help you get the most benefits from all the work that comes later. With the right changes, we ensure your site loads quickly and operate smoothly—even on mobile devices. Then we come to the content, making sure it sends the right message to your target audience on the web.

Link Building

Once we fix everything on your website, we start with sorting links and citations for your website. Local citations tell search engines about your business name and contact details, while local links prove your website’s relevance and quality. The more you have both, the better your local search results will be.